Gary Owens, KMPC Los Angeles (5:23)
KMPC is one of the most dynamic middle-of-the-road broadcast facilities in the
country and is always among the top five nationally in billing. One of the main
reasons for both of these facts is Gary Owens, last year's winner of the Gavin Poll as the outstanding disc jockey in the United States. Gary latched onto Superfun
and has made its comedy sketches part of his show since the day the service
began. He claims that "The Story Lady," one of Superfun's continuing features,
is the most talked about and best received radio feature ever to hit Los Angeles.
Jack Palvino, WBBF Rochester, NY (3:57)
Nearly forty-percent of Superfun's stations are Top 40 Hard Rockers. WBBF is
a prime example of how a station which appeals to the youth market can use
comedy to strengthen its position in that market. The old taboo that goes, "Every
second you're not playing music, you're losing audience," does not seem to hold
up when it comes to Superfun bits. The material reaches the audience in an
admittedly different way, but just as surely as a Bob Dylan lyric, and WBBF's
Jack Palvino builds an average broadcast hour around a generous amount of
Superfun comedy.
Don Munson, WJBC Bloomington, Illinois (5:20)
This air check provides some insight into the ways a small market station pro-
grams Superfun; Bloomington, Illinois has a population of just under 40,000. The
problems of big city stations such as KXOK St. Louis and WQAM Miami, both
of which have Superfun, are nearly identical to stations in small markets: How do
you fight the competition when your music and news are practically identical to
his? Don Munson and WJBC have found that Superfun provides some of that
programming advantage sought by all stations.
J. Aku Head Papuli, KGMB Honolulu, Hawaii (7:20)
KGMB has a strange phenomenon in the person of Hal Lewis, an air personality that goes by the name of J. Aku Head Papuli. If one were to give the islands its choice of disasters, a blizzard or the retirement of Aku, the decision might
surprise you. His show is an unpredictable mixture of everything that contemporary
radio offers, middle-of-the-road music, top forty pacing, and a liberal sprinkling of
sharp-edged telephone conversations. Aku claims that the sale of The Story Lady
and other features for sponsorship has brought in revenue equaling five times
the investment in Superfun.
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, the Radio Comedy
Service, now exists as a major
programming factor on radio
stations in over 200 markets.
It has proven itself to be a vital
programming aid and generator
of new revenue. Merely eighteen
months old, it is already the
most successful syndicated
radio comedy project ever
undertaken.
